Maybe you're at a stage where you're not yet ready to disseminate your message to the public because you're not quite sure what that message is. Who are your potential customers? How do you reach them? Your brand might need some fine tuning, or it might need to be built from the ground up.

At Knightsbridge, we've developed brand-building strategies which harness our collective expertise in a way that suits your organization regardless of its aims. A new product fresh off the assembly line or a decades-old label in need of new life-we'll work with you to ensure brand maximization, visibility, and salience among consumers. And because "brand" can mean much more than just physical products, we can apply our methodology to services (entertainment and financial) or ideas (political and social) as well.